Mubadala
Creating Mubadala’s future forest at COP28
Client
Mubadala
Services
- Immersive Spaces
As a leading brand experience agency, Identity was selected by Mubadala to design and execute an immersive, sustainability-focused pavilion at COP28’s Energy Transition Hub in the Green Zone.
BRIEF
With the 450m² pavilion as our canvas, Mubadala needed an innovative experience that would showcase their sustainable investment initiatives in a meaningful, memorable way.
INSIGHT
The Future Forest experience transported visitors into a lush, living rainforest that transformed into the digital Forest of Dreams. Interactive touchpoints invited attendees, from schoolchildren to VVIPs, to make environmental pledges, deepening their connection to sustainability and inspiring action through an innovative brand experience.
INSIGHT
The Future Forest experience transported visitors into a lush, living rainforest that transformed into the digital Forest of Dreams. Interactive touchpoints invited attendees, from schoolchildren to VVIPs, to make environmental pledges, deepening their connection to sustainability and inspiring action through an innovative brand experience.
RESULT
The pavilion was a groundbreaking success, delivering a truly interactive brand activation experience. Seamlessly executed, it reinforced Mubadala’s leadership in sustainability and innovation, creating a lasting impact on audiences while elevating their commitment to a greener future.
Key Stats
