Department for Culture, Media and Sport
Building a legacy with the Coronation of King Charles III
Client
Department for Culture, Media and Sport
Services
- Event Management
Inspiring legacy with one of the world’s biggest historical celebrations.
Identity was honored to serve as the lead agency for the Coronation of King Charles III and Queen Camilla, orchestrating a momentous event that captivated the world.
BRIEF
The UK’s first coronation in nearly 70 years required meticulous planning and flawless execution, ensuring a grand, dignified, and visually stunning celebration befitting a new era of monarchy.
INSIGHT
A 100-person team collaborated with multiple stakeholders to bring this historic occasion to life. We partnered with top creative minds to deliver city dressing, featuring world-class projection mapping on Big Ben, and supported the grand military procession of 7,000 personnel and 150 horses, witnessed by thousands along the ceremonial routes.
INSIGHT
A 100-person team collaborated with multiple stakeholders to bring this historic occasion to life. We partnered with top creative minds to deliver city dressing, featuring world-class projection mapping on Big Ben, and supported the grand military procession of 7,000 personnel and 150 horses, witnessed by thousands along the ceremonial routes.
RESULT
The Coronation captivated a global audience of 400 million, with 100,000+ attendees lining the streets and 2,000 VIPs inside Westminster Abbey. This landmark event in British history created an unparalleled sense of national unity and pride, standing as a once-in-a-lifetime experience for the nation.
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