Netflix
Bringing 'Army of the Dead' to life
Client
Netflix
Services
- Immersive Spaces
- Brand Experiences
- Strategic Innovation
- Consultancy Partner
An immersive brand experience that blurred fiction and reality
Netflix Europe enlisted Identity to transform the blockbuster hit Army of the Dead into a fully immersive, narrative-driven brand activation.
BRIEF
We were tasked with creating an interactive brand activation experience that would transport fans into the world of the film like never before.
INSIGHT
Leveraging our expertise in brand experience design, we fused 360-degree VR, Hollywood-grade props, and physical environments to craft a modular, tour-ready activation that seamlessly blended digital and real-world elements.
INSIGHT
Leveraging our expertise in brand experience design, we fused 360-degree VR, Hollywood-grade props, and physical environments to craft a modular, tour-ready activation that seamlessly blended digital and real-world elements.
RESULT
In just 12 weeks, we launched what Forbes hailed as “a next-level immersive experience.” The activation attracted 20,000 guests in the first 16 weeks, setting a new benchmark for interactive brand experiences.
